This privacy policy will explain what information we collect online, why we collect it, and the choices we offer to you.

This privacy policy (“Policy”) describes the data practices of Hive Games Limited and its subsidiaries (collectively, the “we”, or “Company”), covering its services under its control, including this website, any products, mobile applications, console or PC applications, HR, and internal operations (collectively "Services").

By using the Services, you are consenting to this Policy and the processing of your data in the manner provided in this Policy. If you do not agree with these terms, please do not use the Services. This privacy policy was last updated on July 24, 2020.

Information we collect

We may collect information about the Services you use and how you use them, such as the selections your make on our Services. We collect PII, DII, and log information about your interactions as described below.

Personally identifiable information (PII) is information that can be used to identify or contact you online or offline, such as your name, address, email, phone number, photos or audio data, username, and payment information. The Service may collect PII when it is provided to us, such as when you attempt to contact us, submit a resume or job application, or connect with us on social media. For example, your name may also appear on resumes submitted to us and in HR documents. You will likely be presented with a “request for permission” screen by a third party asking to share your ID, profile picture, and other listed information with us. We also may have PII in user-submitted data, like chats and emails.

We may also create or collect device-identifiable information (DII), such as cookies, unique device and advertising identifiers, usernames, and similar identifiers that are linkable to a browser, device, or Minecraft ID. The majority of the data we process from our users falls in to this category. We may also receive other related information, such as your IP address, user agent, timestamps, screen size, and similar information used to optimize Services for a better experience.

Our Services also collect information about your interactions, including navigation paths, search queries, crashes, timestamps, purchases, clicks and shares, and referral URLs. We may combine this data with PII and DII. For efficiency’s sake, information about your interactions may be transmitted to our servers while you are not using the app. We may also partner with third parties that collect additional information – please see their privacy policies for more details and see below for your choices regarding these parties.

How we use information we collect

We use the information we collect from our Services to provide, maintain, protect and improve our Services, to develop new Services and offerings, and to protect us and our users.

PII is primarily used for business purposes, such as for sending you occasional newsletters and updates, hiring, responding to inquiries, logins, and providing Services. When you contact us, we may keep a record of your communication as well as the other information to help solve any issues you might be facing. We may use your email address to inform you about our Services, such as letting you know about changes or improvements.

Most of the core data we collect (usage of the game, achievements, etc.) is posted publicly on our website and is available via APIs. Please keep in mind that comments sections, forums, and other similar areas of our Services are also public. Any information posted in those areas is viewable and usable by anyone that has access.

Where PII is not shared publicly, we may share PII with companies, outside organizations, and individuals for limited reasons, outlined below:

With your consent - We will share PII with companies, outside organizations or individuals if we have your consent to do so.

For external processing - We provide PII to our affiliates or other trusted businesses or persons to process it for us, based on our instructions and in compliance with our Privacy Policy and any other appropriate confidentiality and security measures.

For legal reasons - We will share PII with companies, outside organizations or individuals if we have a good-faith belief that access, use, preservation or disclosure of the information is reasonably necessary to meet any applicable law, regulation, legal process or enforceable governmental request, detect, prevent, or otherwise address fraud, security or technical issues or protect against harm to the rights, property or safety of our users or the public as required or permitted by law.

In case of a sale or asset transfer - If we become involved in a merger, acquisition or other transaction involving the sale of some or all of our assets, user information, including PII collected from you through your use of our Services, could be included in the transferred assets. Should such an event occur, we will use reasonable means to notify you, either through email and/or a prominent notice on the Services.

In aggregated form for business purposes - We may share aggregated information and DII with our partners such as businesses we have a relationship with, advertisers or connected sites. For example, we may share information to show trends about the general use of our services.

We use DII to operate our Services and manage user sessions, including analyzing usage of our Services, preventing malicious behavioral and fraud, improving the content, to link your identity across devices and browsers in order to provide you with a more seamless experience online, and helping third parties provide relevant advertising and related metrics. We share DII with third parties primarily for advertising and analytics purposes, for external processing, and for security purposes.

Third Parties

As part of GDPR compliance, we review every third party we work with to ensure they uphold strong privacy practices. However, this Policy does not apply to services offered by other companies or individuals, including products or sites that may be displayed to you on the Services. We also do not control the privacy policies and your privacy settings on third-party sites, including social networks. We may use third parties to help offer you a better experience while using our Services, such as obtaining analytics about the users of our site. For further information, please see the relevant privacy policies of these third parties.

Under the General Data Protection Regulation (GDPR) and similar laws that specify legal bases for processing, the data we process may qualify for multiple legal bases and may depend on the personal information collected and its specific context.

We obtain consent and also have a legitimate interest in the processing of data necessary for chatrooms and forums.

We obtain consent for optional bio and profile data that can help you better socialize with other users.

We have a legitimate interest and a contractual necessity to process data related to in-game purchases, including loot boxes, including data that helps us detect fraud and optimize our services.

We have a legitimate interest in conducting analytics, measuring usage and conversions, detecting fraudulent users, implementing data security measures, and analyzing game telemetrics to improve our services. We and our processors have measures in place to protect your privacy.

We have a legitimate interest in storing users’ purchase history for the purpose of providing users help in fixing purchase and payment issues. In some cases, it may also be a contractual or legal necessity.

We have a legitimate interest in sending periodic email and direct marketing to inform registered users of updates and offers. We make clear disclosures when users sign up, offer opt outs for anyone not interested, and do not sell your email or send spam.

It is contractually necessary and a legitimate interest to process your username, email, password, cookie data, IP address, Minecraft IDs, game information (such as player ranks and in-game achievements), and similar information to fulfill our obligations in the terms of service to provide you with high quality games. We may also rely on consent when you generate an account.

We have a legitimate and vital interest in storing data about banned players to prevent abuses of our Services and to protect the experience and safety of other users.

From applicants who apply to be volunteer staff, we obtain consent and have a legitimate interest to collect data useful to determine their ability to serve as a member of our staff team, such as their full name, username, UUID, usernames on chat and forum services, data of birth, languages spoken, country, capabilities of their computer or device, bios, and player reports.

For HR and internal operations, it’s a contractual necessity and/or a legitimate interest to process the data of applicants and staff, such as for resumes and applications, payroll, internal chat and communications, and project management.

Choice

If you wish to cancel your account, you can do so by accessing our platform or contacting us for assistance with the process. Our email is included at the end of the privacy policy.

We do not serve third party advertising in our Minecraft games but such third party ads may appear on websites and apps that you use. Many third parties participate in self-regulation to offer you a choice regarding receiving targeted ads. Please note that you’ll still see generic ads after opting out, but they won’t be based on your activities online. On the web, you can opt out of participating companies by visiting the following sites:

If you wish to similarly opt out of cross-app advertising on mobile devices, you can enable the Limit Ad Tracking flag on the device. Enabling Limit Ad Tracking sends a flag to third parties that you wish to opt out of targeted advertising on that device, and major mobile platforms require companies to honor this flag. Screenshots on how to find these options on various devices are available here: http://www.networkadvertising.org/mobile-choices.

Users covered under the EU General Data Protection Regulation (or similar laws) have the right to access their data, rectify mistakes, erase their data, restrict certain processing (i.e., opt out), export their data, withdraw consent, and lodge a complaint with a supervisory authority. Before using these rights, we may ask you to verify your identity to ensure that only you can use these rights on your own account.

Accessing and updating your information

We aim to provide you with the opportunity to access, update, and delete to your PII and DII. In some cases, we may have to keep that information for legitimate business or legal purposes or may be restricted for other reasons. Before updating your information, we may ask you to verify your identity and your country to determine your legal rights.

Information security

We work hard to protect our users from unauthorized access to or unauthorized alteration, disclosure or destruction of information we hold and undertake reasonable security measures with appropriate confidentiality, integrity, and availability protections. However, since no software or storage system is 100% secure, we cannot guarantee for the security of your information associated with the Services, or any other service for that matter. You can help protect your account information by using unique and hard-to-guess passwords. We typically store data for up to 5 years unless we have a valid legal reason for storing it longer.

Children

This Service is offered and made available only to users meeting the minimum legal age to provide their own consent to data processing, collection, and use (e.g., at least 13 years of age in the US and at least 13 to 16 years of age in the EU, depending on the country). If you do not meet the minimum legal age, please discontinue using the Service immediately, or if for any reason, you do not agree with all of the terms and conditions contained in this Agreement, please discontinue using the Service immediately. By using or attempting to use the Service, you certify that you are at least the minimum age and meet any other eligibility requirements of the Service. If you are found to be under the minimum age, your account may be terminated without notice. We do not knowingly have information about children under the minimum age of consent for data processing, collection, or use.

Changes

Our Privacy Policy may change from time to time. We will post any Policy changes on this page, including material changes. Please check back periodically to view changes to our privacy policy.

Questions?

If you have questions or requests regarding your privacy, please contact us at [email protected], or by using the chat box on this page.